brand photography guide
Brand photography guide
a small business owner, just like you.
I specialize in light and bright brand photography that highlights your business as naturally as possible.
I believe in taking a narrative approach to capturing your brand, so your images read like a story. I focus on intentional images, consistency, and timelessness--the opposite of fast trends and common replication.
If this aligns with your brand photography goals, then check out this guide to see how we'll work together to inspire greater connection with your ideal clients.
I specialize in light and bright brand photography that highlights your business as naturally as possible.
I believe in taking a narrative approach to capturing your brand, so your images read like a story. I focus on intentional images, consistency, and timelessness--the opposite of fast trends and common replication.
If this aligns with your brand photography goals, then check out this guide to see how we'll work together to inspire greater connection with your ideal clients.
a small business owner, just like you.
I specialize in light and bright brand photography that highlights your business as naturally as possible.
I believe in taking a narrative approach to capturing your brand, so your images read like a story. I focus on intentional images, consistency, and timelessness--the opposite of fast trends and common replication.
If this aligns with your brand photography goals, then check out this guide to see how we'll work together to inspire greater connection with your ideal clients.
I specialize in light and bright brand photography that highlights your business as naturally as possible.
I believe in taking a narrative approach to capturing your brand, so your images read like a story. I focus on intentional images, consistency, and timelessness--the opposite of fast trends and common replication.
If this aligns with your brand photography goals, then check out this guide to see how we'll work together to inspire greater connection with your ideal clients.
WELCOME
MORE ABOUT ME
FAQ
PROCESS
Session details
booking
Gallery + shop
RECENT WORK
I'm taryn
tell me all about your brand
PROCESS
PROCESS
I'll translate your words into imagery
No packages, no collections; brand photography is fully customized to fit your unique business. We'll start by talking about your brand image, and then together together we'll assemble your photography needs.
After some creative and logistical brainstorming, we'll design a session plan that covers everything you want, within your budget. The rest is quite simple: you do you, and I'll make beautiful brand-aligned images to match.
+
You'll receive a preview of the images within 48 hours, and a full gallery within 3 weeks. Put your images to work straight away
GALLERY DELIVERY
I'll walk you through the whole photography process according to plan.
PHOTOSHOOT DAY
I will propose a session plan, which will serve as our directive for photographing your brand. All logistics included.
SESSION PLAN
WE DISCOVER COMPLETE IMAGERY NEEDS THAT HONOR YOUR BRAND IDENTITY WITH LIGHT AND CASUAL PHOTOGRAPHY.
discovery consult
04
FOUR
03
THREE
02
TWO
01
ONE
inclusions + Details
Session details and pricing
all sessions include:
- high-resolution image downloads
- web-sized image downloads
- a Shop for professional prints and products
- prep and planning
- on-site or in-studio photography
- editing of digital or film images
- online digital image gallery allowing:
- commercial image use rights
- rights to print
- 5 years online gallery hosting
- taxes + web fees
- prep and planning
- on-site or in-studio photography
- editing of digital or film images
- online digital image gallery allowing:
- commercial image use rights
- rights to print
- 5 years online gallery hosting
- taxes + web fees
INCLUSIONS
Here are a few photography elements that can be included in your branding session. Click on the element to learn more.
DETAILS
What can we photograph? Whatever your brand needs.
In-action
Team SHOT PHOTOGRAPHY
Group portraits of your team, and any combination of people in-between. Large team shots may require staging of your indoor office space, though it is not always possible to do this in every office. A studio lighting setup is available if needed. I usually recommend using your storefront as the background for team shots, or a fitting outdoor setting.
If scheduling conflicts are a concern, ask about photoshop options to capture everyone in one image.
If scheduling conflicts are a concern, ask about photoshop options to capture everyone in one image.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Headshot
In-Action
Team Shot
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
portraits
portraits
storytelling
Service
In-Action PHOTOGRAPHY
These are semi-staged portraits of you doing what you do best. In-action portraits are meant to feel informal, more relatable, and provide your prospective clients with a glimpse of what to expect when they work with you.
In-action portraits could also be called "working headshots". Wear your uniform or regular work clothes, be near your work station, surrounded by your actual working tools. We'll take time to stage your area, or even book stand-in customers, to show you in-action.
In-action portraits could also be called "working headshots". Wear your uniform or regular work clothes, be near your work station, surrounded by your actual working tools. We'll take time to stage your area, or even book stand-in customers, to show you in-action.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
Team Shot
Headshot
Service
IN-ACTION
portraits
c0ntent
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
portraits
product
Service PHOTOGRAPHY
Your business provides some goods or services. Simply put, service photography is the way to show what your business offers. If you're a yoga instructor, let's photograph that. If you're a teacher, lawyer, or anyone who doesn't provide an obvious visual product, we'll find a way to photograph your service.
Service photography is similar to in-action portraits, but with more authenticity or with actual clients.
Service photography is similar to in-action portraits, but with more authenticity or with actual clients.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
IN-ACTION
Team Shot
Headshot
Product
service
goods + services
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
products
product
product PHOTOGRAPHY
Whatever you product you sell, make it stand out with professional-quality images. Product photography styles can range from traditional white-backdrop images, to lifestyle-based images where the product is in-use, worn, or setup in an authentic setting.
Whether it's food, clothes, tools, or decor, your product photography should seamlessly match your brand images. Monthly or semi-annual sessions are available, and remote photography (shipping products) is also an option.
Whether it's food, clothes, tools, or decor, your product photography should seamlessly match your brand images. Monthly or semi-annual sessions are available, and remote photography (shipping products) is also an option.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
SERVICE
IN-ACTION
Team Shot
Headshot
styling
product
goods + services
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
products
exterior
styling PHOTOGRAPHY
These are semi-staged portraits of you doing what you do best. In-action portraits are meant to feel informal, more relatable, and provide your prospective clients with a glimpse of what to expect when they work with you.
In-action portraits could also be called "working headshots". Wear your uniform or regular work clothes, be near your work station, surrounded by your actual working tools. We'll take time to stage your area, or even book stand-in customers, to show you in-action.
In-action portraits could also be called "working headshots". Wear your uniform or regular work clothes, be near your work station, surrounded by your actual working tools. We'll take time to stage your area, or even book stand-in customers, to show you in-action.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
Product
SERVICE
IN-ACTION
Team Shot
Headshot
exterior
styling
goods + services
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
products
interior
exterior PHOTOGRAPHY
Allow your clients to connect to your physical storefront through your virtual storefront. Even if exterior photography isn't needed for your website, it could have great value on search engines or local directories.
Exterior photography is best done in the summer months, with as few cars around as possible, and during a low light time of day, like sunset. However, any time will work and you do not need to be present.
Exterior photography is best done in the summer months, with as few cars around as possible, and during a low light time of day, like sunset. However, any time will work and you do not need to be present.
STOCK
EVENT
CONTENT
DETAILS
INTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
interior
exterior
space
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
space
details
interior PHOTOGRAPHY
Whether you're a realtor, an interior designer, or just a business owner who wants to show your space, interior photography is one of the easiest ways to add a high-quality grounding element to your brand images. Even if you don't have a specific use in mind for interior photography, it's great material to add in website backgrounds. Help your clients find a sense of place in your virtual storefront with interior photography.
STOCK
EVENT
CONTENT
DETAILS
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
details
Interior
space
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
space
content
detail PHOTOGRAPHY
The little things can make all the difference. Detail photography is a lot like b-roll in the film world: it's secondary footage and supplemental in nature, but it greatly enhances the sense of place in a visual story. It can include your branded items, the personalized elements in your space, or simple things like handshakes over the table. Detail photography fills in the small gaps of the story beyond the big 'who, what, where' of your business to round out the full picture.
STOCK
EVENT
CONTENT
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
content
DETAIL
STORYTELLING
Architectural
GOODS + SERVICES
PORTRAITS
space
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
space
event
Content PHOTOGRAPHY
Content photography creates images with a specific objective: grab your customer's attention. Any wide range of photography elements are used to help generate images that help you promote your business, share and offer information, and keep your brand present. A curated feed of images of consistent color, high quality, and wide variety can have a dramatic impact on the professional presentation of your business.
Monthly, and semi-annual sessions are also available.
Monthly, and semi-annual sessions are also available.
STOCK
EVENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
event
content
storytelling
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
storytelling
stock
Event PHOTOGRAPHY
Your business ribbon cutting, award ceremonies, client appreciation events, community action, team-building--these are all great opportunities to show clients those real behind-the-scenes moments.
Authenticity drives connection. Show you and your staff in real moments. For those meaningful events, go above the phone camera standard and choose event photography options that match your set of brand images.
Authenticity drives connection. Show you and your staff in real moments. For those meaningful events, go above the phone camera standard and choose event photography options that match your set of brand images.
STOCK
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
stock
event
storytelling
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
storytelling
headshot
stock PHOTOGRAPHY
There's a wide world of great stock photography available for license, but great brand image-aligned stock images can be hard to find. If you're using stock images, even though they're not a perfect fit, ask about stock photography replacement options. Anything from hiring talent, to shooting drone footage, is available. Create your own "stock" images that are fully customized to your brand, and allow for greater control over the uses.
EVENT
CONTENT
DETAILS
INTERIOR
EXTERIOR
STYLING
Product
SERVICE
IN-ACTION
Team Shot
Headshot
headshot
stock
storytelling
content
Architectural
GOODS + SERVICES
headshots
portraits
products
space
storytelling
storytelling
VIEW MORE GALLERIES
ANNA CANFIELD ART
ARTISTIC IN-STUDIO
PEARSON ORGANICS Farm
LIFESTYLE PRODUCT
NORTHLAND SOTHEBY'S INTERNATIONAL REALTY
MODERN PROFESSIONAL
RECENT WORK
"I JUST NEED A
NEW HEADSHOT."
Consumers want a greater connection to the brands they support. If you are an artist, contractor, or solo business owner, ask about a
If this is you, Let me introduce you to the future.
personal brainding session
"I JUST NEED A NEW HEADSHOT."
Now more than ever, consumers want a greater connection to the brands they support.
If you are freelancer, contractor, or solo business owner, ask about a
If you are freelancer, contractor, or solo business owner, ask about a
If this is you, Let me introduce you to the future.
personal branding session
Brand photography is always customized; you only pay for what you truly need. An estimate is provided after a discovery consult, and after we decide together what photography elements are needed for your brand. The average investment for the first session is $500. Supplemental or monthly sessions average $200.
where are you located?
how do i schedule a consult?
what is the cost?
Gallery
Photoshoot Day
Session plan
Discovery Consult
01
FREQUENTLY ASKED QUESTIONS
01
Gallery
Photoshoot Day
Session plan
Discovery Consult
where are you located?
how do i schedule a consult?
Brand photography is always customized; you only pay for what you truly need. An estimate is provided after a discovery consult, and after we decide together what photography elements are needed for your brand. The average investment for the first session is $500. Supplemental or monthly sessions average $200.
what is the cost?
FREQUENTLY ASKED QUESTIONS
Fill out your information in the contact form below and I'll reach out with options! If you have a physical place of business, we can arrange a consult there. Or, we can arrange a phone or video call. I'm open for scheduling consults 7 days a week, though there's greater availability for meetings on weekdays between 9-4 (mainly because it's the outside of the prime photography times of sunsets and weekends).
where are you located?
how do i schedule a consult?
what is the cost?
Gallery
Photoshoot Day
Session plan
Discovery Consult
01
FREQUENTLY ASKED QUESTIONS
01
Gallery
Photoshoot Day
Session plan
where are you located?
Fill out your information in the contact form below and I'll reach out with options! If you have a physical place of business, we can arrange a consult there. Or, we can arrange a phone or video call. I'm open for scheduling consults 7 days a week, though there's greater availability for meetings on weekdays between 9-4 (mainly because it's the outside of the prime photography times of sunsets and weekends).
how do i schedule a consult?
what is the cost?
Discovery Consult
FREQUENTLY ASKED QUESTIONS
WHAT IF WE NEED TO RESCHEDULE?
WHAT IS YOUR AVAILABILITY?
HOW DO I BOOK A SESSION?
I am located in both Rochester and Minneapolis, MN. I absolutely travel beyond those areas! There is no travel fee for sessions within 30 miles of either Rochester or Minneapolis. Locations beyond that are subject to a travel fee. For select images - such as product, styling, or stock photography - there is a remote photography option via shipping. Set up a discovery consult to hear the possibilities.
where are you located?
how do i schedule a consult?
what is the cost?
Gallery
Photoshoot Day
Session plan
Discovery Consult
01
FREQUENTLY ASKED QUESTIONS
01
Gallery
Photoshoot Day
Session plan
where are you located?
how do i schedule a consult?
what is the cost?
Discovery Consult
FREQUENTLY ASKED QUESTIONS
It's like our game plan. A session plan is a photography directive that contains all the bits discussed in the consult, outlined in a who, what, where, when, and how fashion. For larger shoots this will be a more elaborate plan with a timeline, scenes, subject and wardrobe notes, specific inspiration, style, and shot list. For smaller-scale shoots it may be a concise review of our discovery consult. It's how we make sure we're all speaking the same visual language.
IS A DEPOSIT REQUIRED?
How can i use the images?
WHAT IS A SESSION PLAN?
Gallery
Photoshoot Day
Session plan
Discovery Consult
02
FREQUENTLY ASKED QUESTIONS
02
Gallery
Photoshoot Day
IS A DEPOSIT REQUIRED?
HOW can i use the images?
It's like our game plan. A session plan is a photography directive that contains all the bits discussed in the consult, outlined in a who, what, where, when, and how fashion. For larger shoots this will be a more elaborate plan with a timeline, scenes, subject and wardrobe notes, specific inspiration, style, and shot list. For smaller-scale shoots it may be a concise review of our discovery consult. It's how we make sure we're all speaking the same visual language.
what is the Session Plan?
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
In simple terms, the commercial image use license allows you to use the images for business promotional purposes, with the intention of contributing towards greater profit, in a variety of ways. There is no additional cost and there are very few limitations for use. Copyright credit is appreciated, but not required. Whether it's for your website, socials, in-house materials or advertising, your images should be used to promote your brand.
IS A DEPOSIT REQUIRED?
HOW CAN I USE THE IMAGES?
WHAT IS A SESSION PLAN?
Gallery
Photoshoot Day
Session plan
Discovery Consult
02
FREQUENTLY ASKED QUESTIONS
02
Gallery
Photoshoot Day
is a deposit required?
how can i use the images?
In simple terms, the commercial image use license allows you to use the images for business promotional purposes, with the intention of contributing towards greater profit, in a variety of ways. There is no additional cost and there are very few limitations for use. Copyright credit is appreciated, but not required. Whether it's for your website, socials, in-house materials or advertising, your images should be used to promote your brand.
What is a session plan?
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
No, a deposit is not required. If you accept the session plan, the booking consists of signature of the contract and usually finalizing the shoot date and time. Payment for the session can be made on the day of the session; or I will send an invoice after the photoshoot. Images will not be edited until the invoice is completed.
IS A DEPOSIT REQUIRED?
HOW CAN I USE THE IMAGES?
WHAT IS A SESSION PLAN?
Gallery
Photoshoot Day
Session plan
Discovery Consult
02
FREQUENTLY ASKED QUESTIONS
02
Gallery
Photoshoot Day
is a deposit required?
how can i use the images?
No, a deposit is not required. If you accept the session plan, the booking consists of signature of the contract and usually finalizing the shoot date and time. Payment for the session can be made on the day of the session; or I will send an invoice after the photoshoot. Images will not be edited until the invoice is completed.
What is a session plan?
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
There will be a section in your session plan that indicates the people, places, and things that need to be ready on the shoot day. If we're photographing spaces, try to have things tidy and any unnecessary clutter put away (removable signs, convenience tools for guests, work tools, etc.) If we're using your space for portraits, I will help stage that area with you. Any details or styling items should be collected. Also, it's never a bad idea to prepare for the possibility that you may just have fun :)
WHAT IF SOMEONE IS MISSING?
WHAT IF I NEED TO RESCHEDULE?
HOW DO I PREPARE?
Gallery
Photoshoot Day
Session plan
Discovery Consult
03
FREQUENTLY ASKED QUESTIONS
03
Gallery
what if sTAFF IS MISSING?
What if i need to reschedule?
There will be a section in your session plan that indicates the people, places, and things that need to be ready on the shoot day. If we're photographing spaces, try to have things tidy and any unnecessary clutter put away (removable signs, convenience tools for guests, work tools, etc.) I will help stage that area with you. Any details or styling items should be ready. Also, it's never a bad idea to prepare for the possibility that you may just have fun :)
how do i prepare?
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
If we will be working outdoors, we should expect a level of unpredictability. If it looks as though we have a high chance of poor weather, I will be in contact with you 2-4 hours before our scheduled session to talk about rescheduling. I'll take care of the decision-making for weather reschedules. For all non-weather reasons, we can reschedule our session before 48 hours of the photoshoot day. For all non-emergent rescheduling reasons within 48 hours, a rescheduling fee applies.
WHAT IF SOMEONE IS MISSING?
WHAT IF I NEED TO RESCHEDULE?
HOW DO I PREPARE?
Gallery
Photoshoot Day
Session plan
Discovery Consult
03
FREQUENTLY ASKED QUESTIONS
03
Gallery
what if sTAFF IS MISSING?
What if i need to reschedule?
If we will be working outdoors, we should expect a level of unpredictability. If it looks as though we have a high chance of poor weather, I will be in contact with you 2-4 hours before our scheduled session to talk about rescheduling. I'll take care of the decision-making for weather reschedules. For all non-weather reasons, we can reschedule our session before 48 hours of the photoshoot day. For all non-emergent rescheduling reasons within 48 hours, a rescheduling fee applies.
how do i prepare?
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
Scheduling all of your staff to be at the same place at the same time can be difficult, especially with a large group. If someone is missing for headshots or team shots, we have a couple options: 1) we can talk about rescheduling options; 2) we can complete as much as possible and schedule a supplemental session; 3) we can talk about photoshop options, which requires at least a short supplemental session as well. We'll find a way to make it all work out!
WHAT IF SOMEONE IS MISSING?
WHAT IF I NEED TO RESCHEDULE?
HOW DO I PREPARE?
Gallery
Photoshoot Day
Session plan
Discovery Consult
03
FREQUENTLY ASKED QUESTIONS
03
Gallery
what if sTAFF IS MISSING?
What if i need to reschedule?
Scheduling all of your staff to be at the same place at the same time can be difficult, especially with a large group. If someone is missing for headshots or team shots, we have a couple options: 1) we can talk about rescheduling options; 2) we can complete as much as possible and schedule a supplemental session; 3) we can talk about photoshop options, which requires at least a short supplemental session as well. We'll find a way to make it all work out!
how do i prepare?
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
The fully-edited images will be uploaded to an online gallery for easy-peasey access. There, you can download all the images, share the gallery with staff or vendors, order prints and products in the Shop, and customize your gallery by hiding images, favoriting images, or creating an image list to submit to me if you need any tweaks. 5 years of image hosting is included in all collections, meaning the gallery will remain online for that time.
CAN I CREATE PRINTED MATERIALS?
WHEN WILL I RECEIVE THE GALLERY?
How will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
04
FREQUENTLY ASKED QUESTIONS
04
can i create printed materials?
when will i receive the gallery?
The fully-edited images will be uploaded to an online gallery for easy-peasey access. There, you can download all the images, share the gallery with staff or vendors, order prints and products in the Shop, and customize your gallery by hiding images, favoriting images, or creating an image list to submit to me if you need any tweaks. 5 years of image hosting is included in all collections, meaning the gallery will remain online for that time.
how will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
The turn-around-time varies based on the time of year. Usually, final edited images are provided within 4 weeks of the shoot date. You will receive a sneak peek gallery within 48 hours of the session. I shoot on a combination of film and digital cameras, and it takes a minimum of 2 weeks for film to be processed and scanned in a lab. I then match the film to the digital for a consistent edit throughout the gallery. Rush editing is an available option.
CAN I CREATE PRINTED MATERIALS?
WHEN WILL I RECEIVE THE GALLERY?
How will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
04
FREQUENTLY ASKED QUESTIONS
04
can i create printed materials?
when will i receive the gallery?
The turn-around-time varies based on the time of year. Usually, final edited images are provided within 4 weeks of the shoot date. You will receive a sneak peek gallery within 48 hours of the session. I shoot on a combination of film and digital cameras, and it takes a minimum of 2 weeks for film to be processed and scanned in a lab. I then match the film to the digital for a consistent edit throughout the gallery. Rush editing is an available option.
how will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
Of course! The commercial image use license and agreement includes the rights to print. You are not limited to printing through the Shop in your gallery; you can work with any vendor of your choosing. It's completely within our agreement to use the images for any business promotions, both online and in print. Some media groups will want an additional license from me to use the images with their company--I'm happy to sign these if needed.
CAN I CREATE PRINTED MATERIALS?
WHEN WILL I RECEIVE THE GALLERY?
How will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
04
FREQUENTLY ASKED QUESTIONS
04
can i create printed materials?
when will i receive the gallery?
Of course! The commercial image use license and agreement includes the rights to print. You are not limited to printing through the Shop in your gallery; you can work with any vendor of your choosing. It's completely within our agreement to use the images for any business promotions, both online and in print. Some media groups will want an additional license from me to use the images with their company--I'm happy to sign these if needed.
how will images be delivered?
Gallery
Photoshoot Day
Session plan
Discovery Consult
FREQUENTLY ASKED QUESTIONS
THANK YOU!
YOUR INQUIRY HAS BEEN SENT
